UNIVERSITY PROJECTS

On this page, you will find a showcase of some of the work that I am most proud of, which I completed during my time at Bournemouth University. This collection represents my progression during my academic journey and highlights the skills, knowledge, and creativity that I have developed throughout my studies.

PRINCIPLES OF MARKETING AND MARKETING COMMUNICATION

During my studies in the Principles of Marketing and Marketing Communication unit. In this unit, our assignment was to create a presentation with a voiceover, focusing on exploring the internal and external environment of a chosen brand. Specifically, I examined the strengths and weaknesses, as well as the opportunities and threats associated with the brand.

Additionally, I analysed the brand's segmentation, targeting strategies and their position in the market. For this assignment, I choose to study Umbro, a sportswear brand known for its association with football. Through extensive research and analysis, I gained valuable insights into Umbro's brand identity and its competitive landscape.

CONTEMPORARY DEBATES OF MARKETING COMMUNICATION

In this unit, I studied contemporary debates in Marketing Communication, including the relevance of the 4Ps (Product, Price, Place and Promotion) in today's marketing landscape. For the assessment, I created a vlog expressing my mixed opinion on the matter. While some argue that the 4Ps are still relevant and essential for marketers, others claim that they are outdated and no longer applicable in the digital age. My vlog presents a balanced view, highlighting both the strengths and weaknesses of the 4Ps and their continued relevance in modern marketing strategies.

DIGITAL ESSENTIALS

During my time at university, I studied the Digital Essentials unit where one of the assessments required us to analyse a lifestyle brand. In our group, we decided to choose Ocean Pacific and focus on its current digital communications tools as well as factors that would provide guidance for the brand's future use. As part of the analysis, we conducted a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Based on this analysis, we made suggestions for improving Ocean Pacific's digital communications strategy.

PR INFLUENCER RELATIONS

In this unit, we studied the field of public relations, which looks at the practice of establishing and maintaining relationships with influential individuals who have the power to shape public opinion and impact brand perception. In the context of the assessment, I was required to conduct an analysis of a chosen organisation, its stakeholders and its communication environment.

As part of the assessment, I delved into the brand Adidas a global sports and apparel and footwear company. When conducting an analysis of the brand, I examined various aspects such as Adidas target audience, competitors, industry trends and market positioning. Furthermore, I explored the current influencers related to Adidas, I considered their relevance to the brand's target audience, their engagement level, and their alignment with Adidas values and image. Lastly, I developed a PR Influencer strategy aimed at improving the Adidas brand potentially helping them reach new audiences and strengthening its positon in the market.

PR EVENTS

In this unit, we studied PR events and were specifically assigned the role of an events team for a renowned organisation. For our project, we chose to represent Spotify and create a grand-scale sustainable festival. During the planning phase of the event, we had to thoroughly consider various aspects such as the target audience, theme and concept, venue logistics, timings and duration, as well as costs and revenues.

BRAND'S AND BRANDING

In this unit, we extensively studied the concepts of Brands and Branding, focusing specifically on the assessment of a brand-new coffee brand in the United Kingdom. The assessment required us to thoroughly analyze various aspects, including the product category and the competitive environment within the UK market. Additionally, we delved into examining crucial elements such as brand identity, brand positioning, and brand communications. Furthermore, we were tasked with developing a flagship coffee product that would complement the existing brand.

BRAND MEANING

In this unit, I studied Brand meaning which refers to the perception and significance that a brand holds in the minds of consumers and the broader market. In the assessment for this unit, we were required to create a video report that examined the origin, evolution, and future recommendations of a non-profit brand. In my case, I choose Transport for London.

REPUTATION MANAGEMENT AND CRISIS COMMUNICATION

During my studies at Bournemouth University, I also studied reputation management and crisis communication unit, I worked in managing crises within organisations. For one of the assessments, I focused on analysing how the Metropolitan Police handled a dual crisis situation involving Sarah Everard murder case and the resignation of Cressida Dick. These cases have had huge public attention and scrutiny, making them an ideal subject for studying crisis management. Furthermore, I examined the actions taken by the Metropolitan Police during this challenging period, including their communication strategies, decision making processes, and overall reputation management efforts.

In another assessment, I was tasked with preparing a crisis response on behalf of the Dorset Wildlife Trust. This exercise allowed me to apply the knowledge and skills acquired throughout the unit to a real-world scenario. I carefully analysed the potential crises that could impact the organisation and developed a comprehensive crisis response plan. This involved identifying key stakeholders, crafting strategic messaging, outlining communication channels and establishing protocols for monitoring and evaluating the effectiveness of the response. Through this exercise, I honed my ability to anticipate and mitigate potential crises while effectively managing communication during times of uncertainty.

SOCIAL MEDIA MANAGEMENT

Lastly was the social media management unit, in which we delved into various aspects to effectively manage and optimise the Bournemouth University Communication and Journalism social media channel. One of the key tasks involved creating mockups, which allowed me to visualise and plan the layout, design, and content that aligns with the brand identity and objectives of the channel. Additionally, we also focused on analysing the reasons behind each posting decisions. By conducting thorough research and utlising analytical tools, I gained insights into audience preferences, platform algorithms, and trends to determine the most suitable channels for each type of content.